Riley Keough Went From Indie Films to Running the Elvis Estate

TLDR: Riley Keough spent years avoiding her Elvis connection by playing strippers, sex workers, and cult survivors in indie movies. She got a Golden Globe nomination for The Girlfriend Experience, appeared in Mad Max: Fury Road, and directed an award-winning film.

Then in 2023, she finally played a rock star in Daisy Jones & The Six right as her mom Lisa Marie died and she became sole trustee of the Elvis estate.

The show was a massive hit, the album went to number one, and Riley proved she’s both a serious actress and capable of running a multi-million dollar business.


Riley Keough could have coasted on being Elvis’s granddaughter her whole life. Instead, she spent 15 years building a legit acting career playing the grittiest, least glamorous roles possible.

Then 2023 happened. Her mom died, she inherited Graceland and got thrown into a legal battle with her grandma, and her biggest show yet, Daisy Jones & The Six, premiered right in the middle of all that chaos.

Here’s how Riley Keough went from indie movie queen to controlling the Elvis Presley empire.

She Started as a Teenage Model But Hated It

Before Riley was an actress, the fashion industry saw dollar signs. Or more specifically, they saw those Presley genes.

At 15 years old in 2004, Riley opened the Dolce & Gabbana fashion show. She walked for Christian Dior and landed on the cover of Vogue, all because she looked like Elvis.

But Riley later said that whole period was “really cringe.” She was a teenager being packaged and sold as a continuation of her grandfather’s legacy, turned into an object instead of a person.

That experience shaped everything that came next. When she pivoted to acting, she made a deliberate choice to play characters that were the opposite of pretty and polished.

Her First Movie Role Was Genius

Riley’s film debut in 2010 was The Runaways, a movie about the 1970s all-girl rock band. Here’s what’s brilliant about it: as the real-life granddaughter of the biggest rock star ever, she didn’t play the lead singer. She played Marie Currie, the sister watching from the sidelines.

It was basically her actual life. She was the family member watching other people deal with the Elvis fame while she stayed adjacent to it. The role let her ease into acting without demanding the spotlight, proving she was willing to pay her dues like any other working actor.

She Became Steven Soderbergh’s Go-To Actress

Riley’s big break came from director Steven Soderbergh, who saw something in her that other directors missed. He cast her in Magic Mike in 2012, a small role but it got her into his world.

Then in 2016, Soderbergh produced The Girlfriend Experience for Starz, and Riley landed the lead. She played Christine Reade, a law student who moonlights as a high-end escort.

This role was huge because Christine wasn’t portrayed as a victim. She was cold, calculating, totally in control of selling herself. Riley said she was drawn to the character because she was “unapologetic about who she is.”

Critics absolutely lost it over her performance. They praised her “commanding stillness” and how she could show tiny flickers of emotion before immediately shutting down again. It was unsettling and fascinating to watch.

Riley got a Golden Globe nomination for Best Actress in a Limited Series. At this point, she’d officially proven she wasn’t just a famous name. She was a serious dramatic actress.

She Was in Mad Max Fury Road

While doing all these intense indie movies, Riley also appeared in one of the biggest action films of the decade. In Mad Max: Fury Road (2015), she played Capable, one of the five wives escaping the warlord.

Even in a massive action movie with Charlize Theron, Riley found a way to make her character stand out.

She had a quiet subplot where she shows empathy to one of the War Boys, humanizing him. It proved she could hold her own in any kind of production, not just small indie films.

She Played Strippers, Cult Survivors, and Scammers

After The Girlfriend Experience, Riley became the queen of playing characters on the margins of society. She actively sought out roles that were dark, uncomfortable, and unglamorous.

In American Honey (2016), she played Krystal, the tough manager of a sketchy traveling magazine sales crew. She wore a Confederate flag bikini and bossed around a van full of troubled teens. The role got her an Independent Spirit Award nomination.

In Zola (2020), based on that viral Twitter thread, she played Stefani, the chaotic white girl who drags a stripper to Florida for a nightmare weekend. Riley had to use a “Blaccent” and play someone guilty of cultural appropriation. It was risky and controversial, but critics praised her for not softening the character’s offensive behavior.

In The Lodge (2019), she was a woman who survived a suicide cult and gets psychologically tortured by her fiance’s kids in an isolated cabin. Pure horror.

The pattern was clear. Riley wanted heavy, intense roles that had nothing to do with glamour or the Presley name. She was building credibility through talent, not legacy.

She Won at Cannes for Directing Her First Movie

In 2022, Riley proved she could work behind the camera too. She co-directed War Pony with Gina Gammell, and it won the Camera d’Or at the Cannes Film Festival for best first feature.

The movie came from friendships Riley made while filming American Honey on the Pine Ridge Reservation in South Dakota. She met Franklin Sioux Bob and Bill Reddy, and instead of just taking their stories, she spent years collaborating with them.

They co-wrote the script. The cast was almost entirely first-time actors from the community. When investors told Riley to add a white protagonist or make it “bleaker” to play up the poverty, she refused. She said those notes were “disturbing” and “ridiculous.”

The final film showed life on the reservation with humor and joy alongside the hardships, avoiding the “poverty porn” trap. Critics loved it, and Riley proved she had serious directing chops with a strong ethical backbone.

Daisy Jones Finally Made Her Play a Rock Star

After spending her whole career avoiding comparisons to Elvis, Riley finally said yes to playing a rock icon. Daisy Jones & The Six premiered on Amazon Prime in March 2023.

Based on Taylor Jenkins Reid’s bestselling novel, the show follows a fictional 1970s rock band rising to fame and then imploding. Riley played Daisy Jones, the charismatic, volatile lead singer.

This was a huge risk. The role required Riley to inhabit a world eerily similar to Elvis’s life: stadiums, adulation, drug addiction, the loneliness of fame. She admitted it let her experience a version of her family’s history.

Riley had never sung professionally before. She spent a year working with vocal coaches to develop a powerful Stevie Nicks-style voice. It wasn’t just acting anymore. It was a full musical transformation.

The Show Was a Massive Hit

Daisy Jones became a cultural phenomenon. The show was critically acclaimed, and Riley got her first Emmy nomination for Outstanding Lead Actress.

But here’s the really wild part: the fictional band’s album Aurora was released as a real album, and it absolutely crushed the charts.

Daisy Jones & The Six became the first fictional band ever to hit number one on the iTunes charts. The album also hit number one on Billboard’s Top Soundtracks chart and the Top Rock Albums chart. It peaked at number 47 on the Billboard 200, number 23 in the UK, and charted all over the world.

Stevie Nicks herself praised the show, saying it made her feel like a “ghost watching my own story.” That’s probably the highest compliment Riley could have gotten.

Then Her Mom Died Right as the Show Premiered

Here’s where Riley’s life got absolutely insane. Daisy Jones premiered in March 2023. Lisa Marie Presley died on January 12, 2023, just two months earlier.

So Riley was out promoting this massive show about a rock star’s rise and fall while simultaneously grieving her mother and getting thrown into a legal war over the Elvis estate.

Lisa Marie had removed Priscilla from her trust in 2016 and made Riley the sole trustee. But Priscilla challenged the validity of that change in court, claiming she never received the paperwork and the signature looked fake.

Riley had to fight for control of Graceland and the entire Presley legacy while her face was on billboards everywhere for Daisy Jones. Talk about timing.

She Settled With Priscilla and Became Sole Trustee

By May 2023, Riley and Priscilla reached a settlement to avoid a messy public trial.

Riley was confirmed as the sole trustee of the Promenade Trust, giving her complete control over Graceland and the 15% stake in Elvis Presley Enterprises.

In exchange, she paid Priscilla $1 million from Lisa Marie’s life insurance, covered $400,000 in legal fees, and gave Priscilla a ceremonial “Special Advisor” role paying $100,000 a year for 10 years.

Priscilla also got guaranteed burial rights at Graceland next to Elvis.

It was a smart move. Riley bought out the litigation risk and secured total control for way less than a prolonged court battle would have cost. She proved she could make cold, strategic business decisions even while grieving.

She Fought Off Scammers Trying to Steal Graceland

In May 2024, Riley’s job as trustee got even crazier. A fake company called Naussany Investments claimed Lisa Marie had borrowed $3.8 million in 2018 using Graceland as collateral. They scheduled a foreclosure auction to sell Elvis’s house.

Riley immediately sued to stop it. Her lawyers proved the loan documents were forged. The notary whose signature was on the papers said she’d never even met Lisa Marie. The whole thing was a scam.

The court blocked the sale, and the FBI started investigating. Riley saved Graceland and proved she’s a vigilant guardian of the estate, not just a figurehead.

She Finished Her Mom’s Memoir

In October 2024, Riley released From Here to the Great Unknown, the memoir Lisa Marie started before she died.

Lisa Marie had recorded tapes of her memories but died before finishing the book. Riley listened to all those tapes, hearing her mom talk about Benjamin’s suicide, her marriages, her addictions, everything.

Then she wove them into a complete book and added her own perspective.

The book revealed shocking details, like how Lisa Marie kept Benjamin’s body on dry ice at home for two months because she couldn’t say goodbye. It detailed her struggles with opioid addiction. It gave intimate details about her marriage to Michael Jackson.

Critics called it raw and exceptionally well-written. For Riley, finishing it was both a business duty and a way to make sure her mom’s voice was heard without tabloid filters.

She’s Still Acting in Dark, Intense Projects

Despite running a massive estate, Riley hasn’t slowed down her acting career at all. If anything, she’s still choosing the heaviest possible material.

In 2024, she starred in the Hulu series Under the Bridge, playing a true crime writer investigating a teenager’s murder. Critics praised her ability to “thrive in stillness,” using her presence to ground the show.

She’s also set to star in Rosebush Pruning, a remake of an Italian film about a young man plotting to murder his dysfunctional family. It’s dark, subversive, and exactly the kind of risky project Riley loves.

The fact that she’s still taking these roles shows that becoming head of the Presley empire hasn’t changed who she is as an artist. She’s not playing it safe or coasting on the family name.

Why Riley’s Story Matters

Riley Keough’s career is proof that you can be born into an impossible legacy and still forge your own path.

She could have done reality TV or relied on her last name. Instead, she spent 15 years playing strippers, escorts, cult survivors, and scammers in indie films that most people never saw. She built a reputation on talent and fearlessness, not genetics.

When she finally played a role that connected to her heritage with Daisy Jones, she’d already proven herself. The show was a hit because Riley is genuinely talented, not because of her grandfather.

And when tragedy forced her to take over the family business, she applied the same steel she’d developed on film sets to the boardroom and courtroom. She navigated a family legal battle, exposed a fraud scheme, and gave voice to her mother’s story, all while continuing to act.

As of 2025, Riley Keough is both a critically acclaimed actress and director, and the capable guardian of the Presley empire. She’s made sure that Graceland endures not as a burden she inherited, but as something she actively protects and honors.

That’s way more impressive than just being Elvis’s granddaughter.