TLDR: Romeo Bingham (@romeosshow on TikTok) sang “Dr Pepper, baby, is good and nice” with a “doot doot doot” outro in their car on December 23, 2025. It went massively viral (12+ million views). Other TikTokers remixed it with orchestral scores and R&B harmonies.
Dr Pepper scrapped their planned commercial and used Bingham’s jingle instead during the College Football Playoff on January 20, 2026. That’s 23 days from TikTok to national TV.
Bingham got paid and will work with Dr Pepper on future content. Some people think it was a secret ad campaign, but the evidence says it was genuinely viral and Dr Pepper just moved really fast.
A random person sang about Dr Pepper in their car for 15 seconds. Three weeks later, that exact video was on TV during one of the biggest football games of the year.
If you’ve been seeing “Dr Pepper, baby, is good and nice” everywhere and wondering where it came from, here’s the story.
Who Is Romeo Bingham?
Romeo Bingham is a 25-year-old caregiver from Tacoma, Washington. Their TikTok handle is @romeosshow. They describe their personality as “usually silly.”
Bingham isn’t a professional singer, influencer, or marketing person. They’re just a regular TikTok user who likes Dr Pepper.
The Original Video (December 23, 2025)
On December 23, 2025, Bingham posted a 15-second video. In it, they look directly at the camera and sing an improvised jingle:
“Dr Pepper, baby, is good and nice.”
Then they add a rhythmic outro: “Doot doot doot.”
That’s it. No fancy production. No professional lighting. Just a person singing about soda in their car or home.
In the caption, Bingham wrote: “Had to act on this before someone got sent this in a dream and steal it from me.”
They expected maybe 200,000 likes max. Instead, the video exploded.
It Went Massively Viral
The video blew up. Over 12 million views within weeks.
Why? It’s ridiculously catchy. The lyrics are simple and wholesome. In a world where energy drink commercials are screaming at you about EXTREME GAMING or whatever, Bingham just said the drink is “good” and “nice.” That’s it.
Plus, that “doot doot doot” gets stuck in your head immediately. You hear it once and it lives there rent-free forever.
The “Doot Doot Doot” Hook
Seriously, the “doot doot doot” is genius. It’s just a sound, but everyone can copy it. It’s like when you hear the Netflix “ta-dum” or the Intel chimes. Once it’s in your brain, it’s never leaving.
Then TikTok Made It Even Better
This is where things got wild.
Other TikTokers didn’t just share the video. They started adding music to it. Professional musicians, composers, random people with too much time. Everyone wanted to remix “good and nice.”
@schmoyoho @Romeo vocals/melody + @BigVibesBurrell ♬ original sound – schmoyoho
Using TikTok’s duet feature, they turned Bingham’s 15-second acapella into full production tracks. For free. Because it was fun.
The Best Remixes
One user (@thereiscoredit) added a full cinematic orchestra. Imagine “good and nice” being sung like it’s the climax of a Marvel movie. That’s peak internet humor.
A musician named @Iam_burrell turned it into a smooth R&B track with harmonies.
Benjamin Sturley, an actual professional TV composer, added a multi-instrumental arrangement because why not.
Someone named lowrider.mama0 animated a dachshund dancing to it.
By the time the dust settled, there was a fully produced commercial jingle that millions of people had already approved. Dr Pepper didn’t have to make anything. It was just sitting there, ready to license.
Dr Pepper Noticed
Somewhere in Dr Pepper headquarters, executives were watching this jingle get more attention than their actual commercials.
Ben Sylvan, Dr Pepper’s Senior VP, called it a “brick to forehead” moment. The video was everywhere. Ignoring it wasn’t an option.
So they did something wild.
They Threw Out Their Planned Commercial
Dr Pepper had already bought advertising time during the College Football Playoff National Championship on January 20, 2026. They had a whole scripted campaign ready to go called “Fansville.”
They scrapped it. Pulled one of the commercials and replaced it with Romeo Bingham’s TikTok jingle.
This almost never happens. Big companies book these ads months in advance. Dr Pepper said “forget the plan” and pivoted in less than a month.
The Actual Commercial
The commercial that aired on January 20, 2026 kept the amateur vibe. They didn’t try to make it look fancy.
What the Ad Looked Like
You see Dr Pepper being poured (standard soda commercial stuff), but the lyrics are on screen and “@Romeosshow” is credited in the corner like it’s still a TikTok video.
They used one of the remixed versions with the “doot doot doot” intact.
The creative director, Ryan Lehr, said they focused on “honoring what made the jingle special in the first place.” Translation: don’t ruin it by trying too hard.
They understood that people trust a shaky phone camera more than a Hollywood production. It feels real.
Did Romeo Get Paid?
Yes! Dr Pepper licensed the jingle and paid Bingham.
When the video first went viral, people in the comments were protective: “NO ONE buy Dr Pepper until she gets her check!”
Dr Pepper confirmed they paid for the rights. They’re also working with Bingham on future content.
So basically: make a catchy TikTok about a brand, go viral, get paid. Not a bad deal.
The Wild Timeline
Here’s how fast this all happened.
December 23: Bingham posts the video. Late December: People start making remixes. Early January: Dr Pepper freaks out, buys the rights, scraps their other commercial. January 20: It’s on national TV during the College Football Playoff.
23 days total. From a random TikTok to a commercial during one of the biggest sports events of the year.
That’s insane.
But Wait, Was It Fake?
Of course people thought it was a secret ad campaign.
Reddit’s r/LowStakesConspiracies immediately posted: “The viral Dr Pepper jingle is secretly an ad.”
Why People Were Suspicious
The lyrics were suspiciously perfect. “Good and nice” is way too safe compared to the usual chaos of TikTok.
And those professional remixes showed up really fast. Like, suspiciously fast.
But It Was Real
Here’s the thing: if Dr Pepper planned this, they wouldn’t have needed to scrap their Fansville commercial. They would have scheduled it properly from the start.
Plus, Bingham’s whole TikTok history checks out. They’re just a regular person who works as a caregiver and posts silly videos.
And that executive quote about being hit with a “brick to forehead”? Companies don’t usually admit they were caught off guard if they actually planned the whole thing.
The conspiracy theory is fun, but it’s probably wrong. This was just a perfect storm of a catchy jingle, TikTok’s remix culture, and a company that moved fast enough to capitalize on it.
Fun Fact: There Was an Original “Dr Pepper Girl”
If you’re wondering why people keep calling this “the Dr Pepper girl,” there’s history here.
Back in 1963, Dr Pepper hired a teenager named Donna Loren to be their official spokesperson. She had a five-year contract and appeared in Beach Party movies with Dr Pepper product placement everywhere. She co-hosted parties with Dick Clark. She was the whole brand.
Her songs were written by professionals in studios. She sold a lifestyle: beach, fun, romance, teenage dreams.
Then vs. Now
Donna Loren was selected by executives through a nationwide search. Romeo Bingham was selected by the algorithm. Loren sold the lifestyle. Bingham sold the sensation (good, nice). Loren’s jingles were professionally produced in studios. Bingham’s jingle was filmed in a car with a phone camera.
It’s wild how much has changed. In the 1960s, companies picked the person and told them what to say. In 2026, TikTok picks the person and companies scramble to keep up.
What This All Means
This whole thing shows how weird advertising has gotten.
A random caregiver in Tacoma made a better commercial than a team of professionals in New York. For free. Just because they liked Dr Pepper.
Companies used to control everything. Now they’re just trying to keep up with whatever goes viral. And if they’re smart (like Dr Pepper was here), they move fast and embrace the chaos instead of fighting it.
Also, apparently all you need is “good and nice” and “doot doot doot” to make an iconic jingle. Who knew.
The Bottom Line
Romeo Bingham sang “Dr Pepper, baby, is good and nice” in their car on December 23, 2025.
By January 20, 2026, it was a national commercial during the College Football Playoff.
That’s 23 days from bored-in-your-car to prime-time-television.
TikTokers remixed it into a fully produced song for fun. Dr Pepper licensed it and paid Bingham. The conspiracy theorists think it was fake, but all the evidence says it was just a perfect viral moment that a company was smart enough to grab.
And now “doot doot doot” will be stuck in your head for the next three days.
You’re welcome.
